@Mike Macgirvin ☸
shared this over on osada. isn't really news, the article is from 2014 and even then it wasn't new that everyone and their PR staff tries to mess with our brains for profit and influence. but the author put it very nicely, definitely worth a read (IMO): Your mind’s been hacked: Now what?
Happy New Year to everyone. Apologies for the radio silence over the Xmas break. I took a well needed rest – fortnightly blogs will continue from today onwards. I’ve written a fair bit
I’ve written a fair bit in the past about the idea that humans are hackable based on their cognitive vulnerabilities, mostly the result of evolutionary adaptations that are no longer adaptive (read here, here and here). Today I want to look at how it happens, the consequences, and what we can do about it (if anything).
First, let’s start with an uncomfortable truth. You (and I) believe that we are in control. We believe that we control our thoughts, our actions, our preferences, and our desires. We honestly think that the decisions we make are our own, based on our own analysis of the world. Sadly, this isn’t the case. Two main things get in the way of us being in the driving seat. First, we’re crap at paying attention. We simply don’t notice the majority of the stuff that’s going on, either externally, or internally. Worse, when we try to get a handle on what’s going on internally, we simply don’t have access to the underlying processes. Our attempts to explain our feelings and actions are a little like soothsaying or astrology; we make up stories about what’s going on, and then believe that those stories are accurate, when they’re almost guaranteed to be bogus. They do make us feel better though. ...